The source (ie, sender) of the tweet was coded as a vape shop, a vaping-associated handle other than a shop (ie, vaping-associated time period in handle identify or Twitter bio), or other non-vaping-associated source. The audiences for vaporizers, e-liquid, and marijuana Vape Kit pens had been disproportionately male in contrast with the Twitter median average (Figure). The prevalence of vaping is highest amongst younger adults compared with all different adults, and https://www.vapeelectronique.fr preliminary analysis means that advertising flavored e-cigarettes increases interest in vaping amongst younger folks (21).
This curiosity is troubling because the harms of vaping-associated merchandise are largely unknown (4) and information concerning the potential adversarial results of inhaled flavorings is scarce (22). Our observations of colorful vape hardware pens and flavored e-juices in Twitter advertisements are novel observations and advance the understanding of techniques in advertising and marketing vaping merchandise. Elf Bar (now marketed as EBDESIGN) was the highest disposable model reported among a pattern of youth (aged 16-19) in the United States in August 2022, and was answerable for driving recent, sharp increases in e-cigarette use amongst youth (aged 16-19) in England.
These methods include comprehensive restrictions on the sale of all flavored tobacco merchandise, together with e-cigarettes, menthol cigarettes, and flavored cigars, in all jurisdictions; coupled with longstanding proof-based mostly youth prevention methods, comparable to price increases and comprehensive smokefree policies that prohibit use of both e-cigarettes and smoked tobacco products indoors. Third, a complete examination of the content contained in the exterior links would have added to the overall understanding of how vaping is being marketed online, but that degree of evaluation was outdoors the scope of our study.
This info could be useful in understanding how future US vaping-related regulations may or might not have oversight on the forms of commercials seen on a globally used social media site comparable to Twitter. Because roughly one-third of Twitter’s energetic customers are young folks aged 16 to 24 (23), it will be significant for regulatory businesses and public well being officials to monitor the forms of advertising messages being delivered on this platform.
The primary objective of our research was to describe the characteristics of vaping-associated advertisements on Twitter, a popular social media site with a largely younger adult following; 32% of Twitter customers are aged 18 to 29 years (10). A research on the marketing of e-cigarettes on Twitter demonstrated that tweets about e-cigarettes have been generally positive and that marketing of those products on Twitter is common (11). We build on that examine by increasing our analysis to all vaping-associated advertisements and characterizing the sorts of people who follow novel vape-product entrepreneurs on Twitter.
We used DemographicsPro to infer the demographic characteristics of Twitter customers in a earlier study (13). To infer demographic characteristics, DemographicsPro makes use of a number of knowledge signals, including the character and power of the company’s social media networks, the information consumed by the consumer, and the language used within the user’s posts and biographies. We additionally inferred the demographic characteristics of followers of four Twitter handles that advertised numerous novel VAPE JUICE merchandise.
In addition to inferring the demographic traits of the followers of the vape-associated Twitter handles, DemographicsPro supplies Twitter benchmark values for comparison functions. The Twitter account for the marijuana vaping product had a excessive proportion of black and Vape Shop Hispanic followers.
