The potential harms and benefits of vaping are largely unknown (4). Two randomized management trials demonstrated that the usage of nicotine-containing vaping devices considerably decreased cigarette consumption and was related to greater charges of smoking abstinence (5,6). Many vaping proponents argue that vaping is less dangerous than traditional smoking (7). Conversely, concern exists that vaping will reignite the social acceptability of smoking in our culture and reverse progress made in denormalizing this behavior (8).
Vaping opponents additionally point out the harms related to this habits, reminiscent of exposure to nicotine and carcinogens (together with formaldehyde) (9); nonetheless, more analysis is required before conclusions might be drawn in regards to the security of vaping and e-cigarettes. Utilizing crowdsourcing providers, we recognized vaping-associated advertisements in a random sample of 5,000 tweets. 17) of the 104 tweets that mentioned a taste. 40) of tweets talked about vaping as a solution to give up smoking or instead to smoking.
Second, geolocation information were not available for most tweets in our pattern; subsequently, we couldn’t decide the nation of origin of tweets. The source (ie, sender) of the tweet was coded as a vape shop, a vaping-associated handle other than a store (ie, vaping-related time period in handle name or Twitter bio), or different non-vaping-associated source. Of the 542 tweets advertising Vape disposable pens, 175 (32%) contained an image of the pen.
The audiences for vaporizers, e-liquid, and Vape Products marijuana vape pens have been disproportionately male compared with the Twitter median average (Figure). The Twitter account for the marijuana vaping product had a excessive proportion of black and Hispanic followers. The 4 handles chosen characterize 1) a company that markets vaporizers (and used vaping terminology relatively than “e-cigarettes” of their profile), 2) an organization that markets a novel e-cigar, 3) a company that markets e-liquid only, and 4) an organization that markets a vape retailer pen recognized for vaping marijuana.
Based on this initial examination, all tweets were then coded for the next themes: 1) the usage of coupons, vape products value discounts, free giveaways, or contests, 2) mentions of e-juice flavors, Vapor Hardware 3) mentions or shows of image(s) of colorful VAPE KITS pen(s), or 4) mentions of utilizing vape products as a way to stop smoking or as a healthy different to smoking.
