Whether you’re an internal SEO whiz or a digital agency pro, kingsgate international preschool chances are you’ve experienced one or more of these all-too-familiar problems:
Feeling drowned in an ocean of ever-evolving industry trends.
Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like you’re on a never-ending treadmill.
Yes, I’ve been there too. I felt the relentless churn and knew that something had to shift dramatically if I wanted to continue growing as an SEO.
This realization led me to discover the game-changing concept of building a “second brain,” an idea popularized by Tiago Forte.
I’ve since applied this concept to my own SEO practices. Below, I’ll cover how you can build your own SEO second brain.
Why you should consider building an SEO second brain
Before building a second brain, let’s examine what an organic brain excels at and where it falls short. Here’s a quick snapshot:
Our brains are great at:
Generating original ideas.
Interconnecting ideas and spinning compelling narratives.
Fostering empathy with others.
But terrible at:
Retaining information over a prolonged period.
Segmenting and categorizing stored data.
Retrieving and applying stored information.
By delegating the latter tasks to an external database or a “second brain,” you can better store and retrieve crucial documentation, templates, and key learnings between websites.
Most importantly, never again will you forget crucial information when you most need it.
How to start building your own SEO second brain
Building your second brain may seem daunting initially, but take it one step at a time, and you’ll get there. Start with the following steps and tips:
Selecting the right tools to suit the way you work
Structuring your second brain with the PARA system
Operating your second brain: Start with idea capturing
A quick walkthrough of my own SEO second brain
You can use plenty of systems and platforms to build a second brain. It all comes down to your preference and which platform you’re most comfortable with.
