Already a hotspot for LGBTQ travellers, Thailand states it wishes to invite ‘every possible shade under the rainbow’. From the well-known gay nightlife scene in hedonistic Bangkok, to Thai society’s ‘let and thailand lady boys live live attitude’ that travellers experience all the way from the spectacular mountaintops of Chiang Mai to the azure waters of Phuket, Thailand has long been considered a LGBTQ-friendly destination. However the Southeast Asian nation’s tourism authorities are lastly breaking cover and making a concerted effort to woo gay visitors of all persuasions. ‘open to every possible shade under the rainbow’. She included that the nation is intending to see ‘exponential development’ in the LGBTQ tourist segment, which it even plans to establish itself into a model example for other nations in the region and worldwide to follow. Thailand’s economy is greatly based on the traveler industry, and the Tourism Authority of Thailand has in recent years been pursuing increasingly ambitious annual tourist arrival figures, in addition to focussing on encouraging so-called ‘quality travelers’ who are specifically high spenders. Travel Seminar– told TTG Asia that annual growth in the gay travel sector is far overtaking that in the industry as an entire, and that LGBTQ tourists statistically both earn and spend on travel much more than straight individuals, making the section a commercially attractive one for Thailand to target. According to the symposium’s organisers, LGBTQ travel deserved US$ 192 billion in 2016, with visitors from this sector spending 55% more per arrival than the average tourist. They also claim that 60% of LGBTQ people are more likely to buy from LGBTQ-welcoming brand names, and that even 37% of heterosexual consumers feel more positive about destinations that promote variety and inclusion. We are proud that LGBT tourists can stay anywhere in Thailand with total peace of mind. Travel Seminar, combining worldwide LGBTQ-oriented travel buyers and media with the Thai travel trade for networking and information exchange, was marketed as an intimate opportunity to ‘not just promote diversity and inclusion among the Thai travel market’ but also to ‘forge strong … Brands paying extra for one of 30 limited platinum tickets– in addition to the general admission cost of US$ 249– got access to one-on-one elevator-pitch-style marketplace sessions, in addition to an informal ‘Rainbow Edition’ pool party.
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